Episode 1: Begin with the End in Mind: Setting Strategic Goals for Business Success
Begin with the End in Mind: Setting Strategic Goals for Business Success
🎙️ The Digital Shift™ with Jessica Green & Natasha Roberson
In the very first episode of The Digital Shift™, hosts Jessica Green and Natasha Roberson kick things off with a powerful message for entrepreneurs everywhere: “If you don’t know where you’re going, how will you know when you’ve arrived?”
This conversation dives deep into the mindset and strategy behind one of the most transformative business principles — beginning with the end in mind. Whether you’re building your first funnel or scaling to seven figures, this episode will help you create the clarity and focus you need to actually get there.
💡 Why “Beginning with the End in Mind” Changes Everything
When you start your business with a clear end goal — whether it’s financial freedom, a certain lifestyle, or impact — every decision becomes easier. Jessica explains how a well-defined vision acts like a compass, guiding your daily choices, tech investments, and growth strategy.
Too many entrepreneurs, she says, “start stacking tools before they ever define what they’re building.” The result? A duct-taped tech mess that wastes time and money.
Starting with the end in mind keeps you aligned — and saves you from the chaos of constant course-correcting.
🧭 From Vision to Execution: Turning Big Dreams into 90-Day Wins
One of the standout insights from this episode is the 90-day execution method. Natasha shares how short, focused time blocks help keep momentum high while ensuring your long-term goals stay front and center.
It’s not about doing everything — it’s about doing the right things consistently. Jessica and Natasha break down how to review your progress every 90 days, refine your focus, and adjust your systems before burnout hits.
⚙️ The Tech Trap: Why “Duct-Taped” Systems Hold You Back
If you’ve ever tried to connect five different platforms and hoped they’d magically work together, you’ve probably felt the pain of duct-taped tech. The hosts don’t sugarcoat it — this is one of the biggest mistakes entrepreneurs make.
Instead, they introduce the Self Made Hub, an all-in-one platform built to simplify your systems, automate your marketing, and actually support your business goals (instead of adding to your overwhelm).
It’s not just a tool — it’s a mentorship-backed ecosystem designed to align your vision with the right technology and guidance.
🧠 Key Takeaways
Clarity is your compass. Define where you’re going before you start building.
Plan in 90-day cycles. Execute, review, and adjust with intention.
Don’t duct-tape your business. Build scalable systems that work together.
Mentorship + Machine = Momentum. Pairing strategy with tech simplifies growth.
🚀 Ready to Align Your Business with Your Vision?
Your next step starts here.
👉 Try the Self Made Hub for free — the all-in-one platform designed to help you capture leads, nurture clients, and automate your business with ease.
Start your free trial: www.self-made.biz
🎧 Listen or Watch the Full Episode
Big Idea: Start with the end in mind — know where you’re going so every decision aligns with your vision.
Takeaway: Clear goals help you choose the right tools, avoid overwhelm, and build scalable systems.
Highlight: Learn about the 90-day execution and review method for staying focused.
Tool: Discover how the Self Made Hub helps you align your business with your goals.
