🌲 Tree Before Thanksgiving? Or After? (Same Goes for Your Launch Plan…)

The holidays are creeping up fast, and there’s one question that always divides the room…

When do you put up your Christmas decorations?

Are you the:

• November 1st: "Deck the halls, let’s gooo!"

• Post-Thanksgiving purist: "Not until after the turkey!"

• Rebel decorator: “Sometime the week before Christmas… maybe?”

Well, in our house?

Let’s just say we’ve entered the holiday zone.
Boxes in every room. Needles on the floor. Lights that refuse to detangle. And a bare tree sitting in the living room that looks… well… kind of sad.

But here’s the thing: it’s not going to stay that way.

In a few days? It’ll be glowing — dressed to perfection — and everyone will walk by and say, “Ahhhh… that’s beautiful.”

And as I stared at that mess of branches and tangled lights this week… I realized:

👉 This is exactly what building a business looks like.

When You’re Just Getting Started… It Looks Like a Mess

Think back to your first attempt at building your business. Maybe you’re in that stage right now.

It probably looks like this:

• 50 ideas scattered across 10 notebooks

• Branding in one folder, logos in another

• A domain, but no website

• A lead magnet draft… somewhere in Google Drive

• No idea what step comes next

And if someone peeked in on your process right now?

They might say:

“Umm… that doesn’t look like a business yet.” 😬

Meanwhile, you’re knee-deep in strategy, tech setups, design tweaks, content planning, and just trying to keep your head on straight.

But here’s what the outside world doesn’t see:

✨ You’re laying the foundation of something amazing.
✨ You’re choosing every detail with purpose.
✨ You’re building a brand that will tell your story, your way.

Just like decorating a tree — you work one piece at a time.

Lights first.
Then ornaments.
Then a final step back to admire the magic.

And when it’s done?
People stop in their tracks.
Not because of how it started… but because of what it became.

That’s What We Do in Tech Savvy School™

Every 90 days, inside Digital Shift: Foundations™ (what we lovingly call Tech Savvy School!), new entrepreneurs walk in with a bare tree:

• A dream and a few tools

• Zero structure

• A vision but no systems

• Big ideas and no automation

• An offer that’s not quite ready (yet)

But after 3 months?

They leave with:

🎯 A dialed-in offer that makes sense
🎯 A branded online presence that stands out
🎯 A nurture and sales system that converts
🎯 A tech toolbox they actually understand
🎯 Automation that runs in the background

They finally get to experience what it’s like to work ON their business instead of drowning in tasks to build it.

That’s when the magic happens.

🎄So Let Me Ask…

When do you put up your tree?

Do you plan it?
Do you wing it?
Are you consistent every year?
Or do you keep changing it up?

Drop a comment and let me know — I love hearing how everyone rings in the holiday season!

And if your business feels like a half-decorated tree right now?

Let’s turn the chaos into clarity.

✨ Join Tech Savvy School and watch your business transform — one strand of lights at a time.

Because the final product?
It’s always worth the mess it takes to get there.

Cheering you on (with glitter in my hair),
– Jess