Episode 43: From Tech-Phobic to Funnel Queen: How Nancy Garfinkel Launched Her Coaching Business with Automation
Some entrepreneurs come into online business ready to run. Others—like Nancy Garfinkel, The No B.S. Coach—walk in feeling overwhelmed, unsure, and convinced that tech just “isn’t their thing.”
But Episode 43 of The Digital Shift™ proves something powerful:
With the right mentorship, systems, and support, anyone can build an automated, scalable coaching business… at any age, in any season.
Inside this episode, Natasha Roberson sits down with Nancy to unpack her journey from tech-phobic to confidently running funnels, automated webinars, nurture sequences, and multiple coaching offers—all in just four months inside the Self-Made Hub.
If you’ve ever felt stuck, intimidated by tech, or unsure how to turn your expertise into a digital business, Nancy’s story is the push you’ve been waiting for.
Nancy’s Backstory: From Healthcare & Real Estate to Becoming “The No B.S. Coach”
Before she was running her own online coaching business, Nancy spent her career in healthcare and real estate—industries where burnout is high and women often put themselves last.
Her pivot into coaching was born from a desire to help women who felt overwhelmed, overworked, and overdue for a breakthrough.
That mission turned into her signature program Execution Wins, a productivity and self-responsibility approach rooted in real-life experience, not theory.
But one thing stood in her way:
Technology.
From Tech-Phobic to Tech-Confident
Nancy will be the first to tell you she didn’t enter the online space with technical confidence.
Automation felt scary.
Funnels felt confusing.
And the idea of building a whole coaching business online? Overwhelming.
But in the episode, she shares the moment everything shifted—the moment she stopped saying “I’m not techy” and started saying “I can learn this.”
Inside the Self Made Hub, she discovered:
Bite-sized training
Hands-on mentorship
A community that doesn’t judge
A system designed to simplify, not complicate
And within weeks, that fear started turning into confidence.
How She Built Her Coaching Business Inside the Self-Made Hub
Nancy didn’t just learn the tech—she implemented it fast.
Here’s what she built in just 12 weeks:
💫Her First Funnel
A clean, automated funnel that brought leads into her world without manual chasing.
💫Her Lead Magnet
A value-driven freebie that attracted her ideal coaching clients.
💫A Full Nurture Sequence
Emails that warmed her audience, built trust, and prepared them for her offers.
💫Automated Onboarding
Workflows that welcomed new clients, delivered materials, and saved her hours.
Her Favorite Tools Inside the Hub
She calls these her game-changers:
The “Clone” feature for duplicating workflows and pages
URL redirects that keep her business organized
The Decision Debbie AI bot, her custom assistant
A single platform that replaced Google Drive, Zoom links, documents, and six different tools
Her biggest realization?
She didn’t need a complicated tech stack.
She needed one login—and the right mentorship.
What Nancy Offers Today
Her business didn’t just become automated—it became scalable.
Here’s what she now runs with total confidence:
✔ Execution Wins — 12-Week Signature Program
Her core productivity and self-responsibility experience.
✔ 6-Month Premium Coaching Container
Private calls, full access, and high-touch support for women ready for bigger transformation.
✔ Brand-New Membership (Coming Soon)
A community and accountability space for clients who want continued support after her programs.
Nancy has become the coach, leader, and business owner she always wanted to be.
Mentorship That Made the Difference
There’s something powerful about feeling supported—not just in the tech, but in the mindset, strategy, and execution.
Nancy shares how mentorship from:
Jess
Natasha
Tammy
And the entire Self Made team
…helped her bridge the gap between confusion and confidence.
It’s the combination of training + community + accountability that allowed her to launch the business she once only dreamed about.
And she sums it up with a quote that’s become the core of her brand:
“Execution wins. If I can build a fully automated coaching business at 63, anyone can.”
Ready to Build Your Own Automated Coaching Business?
If you’re stuck in systems chaos, afraid of the tech, or unsure how to launch your offer… Nancy’s story is proof: you’re not too late, too behind, or too non-techy.
You just need the right support.
🎯 Join the SELF-MADE Hub and collapse time—just like Nancy did.
Inside, you’ll get the tech, the mentorship, the templates, and the community to finally build a scalable business you’re proud of.
