Episode 45: The Shortcut to Explosive Business Growth: Why Live Events Are the Secret Weapon Entrepreneurs Can’t Afford to Miss
If you’ve been spinning your wheels with funnels, ads, content, and all the “digital grind,” this might be the wake-up call you didn’t know you needed. In Episode 45 of The Digital Shift™, Jessica Green breaks down something most entrepreneurs overlook—the power of getting in the room.
Yes, tech matters. Yes, automation matters. Yes, digital systems matter.
But nothing accelerates your growth like live events. Nothing collapses time faster. And nothing builds trust more naturally.
Jessica shares how running her own live event company radically shifted the trajectory of her business and why so many women entrepreneurs stay stuck behind the screen when their next big leap is waiting in a room full of the right people.
Let’s dive into the big takeaways.
Why Live Events Collapse Time and Create Months of Momentum in One Weekend
There’s something different about live events—something you just can’t recreate through a Zoom link or a nicely designed funnel.
When you’re face-to-face with mentors, peers, and decision-makers, the breakthroughs come fast. Conversations lead to clarity. Clarity leads to action. And action leads to growth.
A single weekend can replace months of confusion, hesitation, or trial-and-error.
As Jessica explains, “Funnels build followers. Live events build empires.”
And she’s seen it firsthand—both as an attendee and as someone who ran events professionally.
What Jessica Learned From Running a Live Event Company
Before founding Self Made Hub, Jessica spent years behind the scenes managing live events.
She saw the magic that happens when entrepreneurs step out from behind the screen and into the room:
The confidence that skyrockets when you’re seen and supported
The business relationships that turn into lifelong partnerships
The visibility that naturally positions you as the authority
The action that happens when you’re not distracted by the chaos of daily life
For many entrepreneurs, a single live event becomes the moment everything shifts.
The #1 Growth Hack Most Entrepreneurs Miss
You can run ads. You can write emails. You can post every day.
But if you’re avoiding real connection, you’re slowing down your growth.
Hiding behind the screen keeps you playing small.
Getting in the room puts you on the map.
Jessica puts it plainly: Live events are the shortcut.
They fast-track trust, authority, and the relationships that lead to sales.
From Attendee to Authority: Why Live Events Boost Visibility & Sales
It’s one thing to look at someone’s Instagram post.
It’s another thing entirely to meet them, shake their hand, and learn from them directly.
That’s why events create such a powerful shift:
People remember you
They trust you faster
They recommend you more confidently
They buy more readily
And they see you as a leader, not just a username on a screen
The room builds the reputation.
Final Thoughts
Funnels and ads will always have their place.
But if you want faster growth, deeper trust, stronger authority, and clarity that sticks… you need to get in the room.
Live events collapse time.
They build confidence.
They turn followers into buyers.
And as Jessica says—they build empires.
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