Episode 48: Before Ya Die: Building a Business (and Life) That Matters with Katrina Parrish
Some brands are born from strategy. Others are born from urgency, from purpose, from the realization that life is shorter than we think.
Katrina Parrish’s brand — Before Ya Die — is one of those rare creations that pulls you in, shakes you awake, and reminds you to live like your time matters.
In Episode 48 of The Digital Shift™, Jessica Green sits down with Katrina to unpack the heart, the mission, and the systems behind Before Ya Die — and how the Self Made Accelerator helped her turn a powerful message into a sustainable, scalable business.
This episode isn’t just inspiring. It’s a wake-up call.
The Story Behind Before Ya Die: A Brand Built on Urgency and Purpose
Before Ya Die wasn’t created for attention — it was created for impact.
Katrina shares the deeply personal experiences that shaped the brand: the moments that made her reevaluate how she lived, who she served, and what she was meant to build before her time ran out.
Before Ya Die challenges you to:
stop waiting
stop overthinking
stop putting your purpose on pause
And start living like every day counts.
It’s raw, it’s real, and it’s a message the world needs right now.
Why Katrina Joined the Self Made Hub + The Tech Savy School
Like most entrepreneurs, Katrina had the passion — but she needed the roadmap.
She was tired of running in circles, tired of guessing, tired of feeling like she was always “almost ready” but not quite there.
So she joined Self Made Hub, followed by The Tech Savy School and found exactly what she was missing:
clarity
direction
a system that tells you what to build and in what order
mentors who actually show up
a community that pushes you to grow
and the accountability to keep moving
This wasn’t another “course.”
It was the framework that allowed her message to become a movement.
What She Built Inside the Tech Savy School
Katrina didn’t just learn — she implemented.
Inside Tech Savy School, she built:
✔️ Her first funnels
A professional customer journey that captures, nurtures, and converts her audience.
✔️ A powerful nurture system
Because a message doesn’t matter if people never hear it again.
✔️ A content plan tied to her mission
So her voice stays consistent, compelling, and connected — even when life gets busy.
✔️ Clear messaging + brand direction
The heart of Before Ya Die was already there — Accelerator helped her structure it, shape it, and scale it.
These systems didn’t just save her time.
They gave her the freedom to focus on impact, not chaos.
Where She’s Taking Before Ya Die Next
Katrina is growing a powerful community around the Before Ya Die mission — helping people wake up, get unstuck, and finally start building the life they want while they still can.
You can follow her journey and join the movement at:
A Message That Matters — Before It’s Too Late
The heart of this episode lands in one sentence:
“Don’t wait until it’s too late to live—and build—like it matters.”
Katrina’s story is a reminder that life is short — but purpose is strong.
And when you pair purpose with the right systems, the impact becomes unstoppable.
Your Turn: Build the Business That Matters to You
If Katrina’s story hit home — if you’re tired of waiting, tired of guessing, tired of spinning your wheels without momentum — it’s time for something different.
The Tech Savy School gives you the blueprint, the mentorship, and the community to finally make it happen.
✨ Learn more and join us at: Www.techsavvyschool.com
Because your time matters too.
🔜 Teaser for Next Episode
“Next week: Don’t Do These 4 Things If You Want Consistent Sales on Autopilot. Most entrepreneurs are sabotaging their own sales without even realizing it—and in the next episode, I’ll break down the 4 biggest mistakes keeping your revenue stuck and show you what to do instead to create steady, predictable sales that run on autopilot.”
