Episode 8: Scaling with Systems: Transforming Business Through Automation and Connection
Growing a business today requires more than hustle—it requires smart systems that help you stay organized, connected, and consistent. In this episode recap of The Digital Shift™, Natasha Roberson sits down with network marketing leader Shauna Mucklow to reveal how automation is transforming the way entrepreneurs scale.
Shauna’s story is a powerful example of what happens when you stop piecing systems together and finally embrace tools that support true growth. Coming from a traditional business background, Shauna shares how she transitioned into the network marketing world and quickly realized that success wasn’t about doing more—it was about doing the right things more efficiently.
And that’s where automation stepped in.
Why Systems Are the New Superpower for Entrepreneurs
Many business owners believe automation replaces connection—but Shauna proves the opposite. When done right, automation opens the door for more meaningful conversations, faster follow-up, and a smoother experience for both customers and team members.
Instead of juggling endless reminders or trying to manually stay in touch with dozens of people, automation keeps your business consistent even when life gets busy. That consistency is what builds trust, boosts retention, and fuels scalable growth.
Shauna’s Journey: From Overwhelmed to Automated
Shauna shares how she once attempted to manage every message, every follow-up, and every onboarding step by hand. Like many entrepreneurs, she knew she needed a better system—but wasn’t sure where to start.
Once she discovered simplified automations, everything changed.
She was able to:
Welcome new customers with personalized messaging
Onboard team members through a repeatable, duplicatable system
Stay connected without living in the DMs
Improve customer retention with structured post-purchase sequences
Show up consistently on social media without the burnout
Her success highlights a timeless truth: automation isn’t about losing the personal touch—it’s about protecting it.
The Power of Social Media + Automation
Shauna also dives into the role of social media in her business growth. Instead of treating it like a sales pitch platform, she uses it intentionally—showing her real life, sharing value, and letting automation handle the behind-the-scenes nurturing.
This combination creates an ecosystem where:
Attraction marketing works naturally
Leads move through smooth nurturing sequences
Customers feel supported and valued
Team members get a clear, duplicatable path to success
When you blend authenticity with a solid system, you get a business that grows without chaos.
Retention: The Secret Ingredient Most Entrepreneurs Miss
Shauna emphasizes that the customer journey doesn’t end at checkout. A thoughtful post-purchase experience keeps people coming back—and creates loyal customers who refer others.
With automation, entrepreneurs can deliver:
Thank-you messages
Product education
Check-in reminders
Upsell opportunities
Personalized follow-up
This simple shift keeps customers engaged long after the sale and dramatically increases retention.
Onboarding That Builds Duplication
A thriving team depends on clear, repeatable systems. Shauna’s onboarding process gives every new team member the same roadmap—removing confusion, speeding up results, and making everyone feel supported.
With tools like Self Made Hub, she’s able to guide her team through automated steps that teach, motivate, and equip them for success.
Tools That Make Automation Simple
Natasha and Shauna highlight how Self Made Hub has transformed workflows not just for leaders—but for everyday entrepreneurs who want to grow without guesswork.
Inside, users get:
Automated workflows
14-touch nurture sequences
DM automation
Customer retention tools
Onboarding templates
Social media content support
These aren’t complicated tech setups—they’re real, practical systems that simplify business and create scalability.
Action Step to Get Started
Take a look at your current follow-up system.
Where are you losing time?
Where are you losing customers?
Identify one area—customer follow-ups, onboarding, lead nurturing, appointment reminders—and choose an automation tool to handle it. Implement it this week. That one change can save hours and increase your retention instantly.
Automation isn’t here to replace connection—it’s here to amplify it. When your systems work, you have the freedom to work on what matters most: your people, your growth, and your long-term impact.
If you’re ready to simplify and scale, now is the time to embrace systems that support you—not stress you.
🔗Start here:www.self-made.biz
🎧 Listen or Watch the Full Episode
