If automation feels confusing, intimidating, or like a never-ending tech maze—you’re not alone. In Episode 35 of The Digital Shift™, Natasha Roberson takes a refreshing, grounded approach to simplifying automation for entrepreneurs who feel buried under apps, tools, and decision fatigue.

This isn’t another “do more” conversation.
It’s a roadmap to clarity.

Natasha breaks down the real reason automation feels overwhelming, and more importantly, she reveals the ONE foundational system every business must start with if they want less chaos, more consistency, and a business that grows even when life gets busy.

Whether you’ve been avoiding automation entirely or bouncing between platforms without real results… this is your starting line.

“Automation isn’t about doing less—it’s about doing the right things at the right time without burning out.”

Why Automation Feels Overwhelming for So Many Entrepreneurs

The overwhelm doesn’t come from automation itself.
It comes from trying to automate everything at once.

Natasha breaks it down simply:

• You’re trying to do too much, too fast

Most people attempt five or six systems before they’ve even mastered one.

• You’re starting with the wrong tools

Instead of beginning with strategy, entrepreneurs jump into complex platforms, hoping the tool will magically “fix” their business.

• Not everything needs to be automated yet

This is the part nobody likes to admit: sometimes you just need one smart system—not ten.

Once you simplify your starting point, everything else becomes easier, cleaner, and way less stressful.

The One System You Must Start With: Lead Capture & Follow-Up

Natasha makes one thing very clear:

Your lead capture and follow-up flow is the heart of your automation.

It’s the foundation that fuels every sale, every launch, every customer journey.

When this system is running, you no longer have to:

• guess who to follow up with
• worry about losing leads
• manually respond to every message
• remember what to send or when

Instead, your business delivers:

→ Consistent value
→ Timely follow-up
→ Automatic nurturing
→ Higher conversions
→ Peace of mind

When your lead capture system runs on autopilot, everything else in the business becomes easier—content, sales, launches, and even customer onboarding.

Your First 3 Automation Steps (Even If You’re Not Techy)

Natasha lays out three simple, doable actions anyone can implement—even if tech isn’t your strength:

Step 1: Create a high-value lead magnet

A checklist, guide, quiz, or quick win your audience genuinely wants.

Step 2: Capture the lead with a form or keyword

Whether they click a button, comment a keyword, or opt in through a page—the goal is simple: collect their info and start the journey.

Step 3: Automate your follow-up

A warm email + SMS + DM sequence that:
• welcomes them
• adds value
• guides them
• and invites them into your next step

This sequence alone can increase conversions dramatically, because consistency outperforms memory every time.

The Mistakes That Stall Your Automation Progress

If you’ve ever felt stuck, chances are you’ve hit one of these common pitfalls:

• Trying to build everything at once

This leads to burnout and broken systems.

• Jumping into complex tools before you understand the strategy

You don’t need 10 platforms—you need one solid plan.

• Automating before understanding the customer journey

Automation works best when built with intention, not speed.

Natasha’s message is clear:
Start small. Start smart. Start strategic.

The Fast Track: Build Your First System in Hours With Self Made Hub

If you’re ready for less overwhelm and more clarity, Natasha shares how members inside Self Made Hub get fast results without the confusion.

Inside the Hub, entrepreneurs get:

🔥 Pre-built lead capture templates
🔥 Plug-and-play follow-up sequences
🔥 Keyword automations for instant lead capture
🔥 A clean dashboard with all tools in one login
🔥 Done-with-you mentorship so you never build alone

Members launch their first automation system in hours, not weeks—and many see immediate engagement and follow-up wins.

No duct tape.
No guessing.
Just one clean system that finally works.

Ready to Make Automation Simple?

If you’re tired of feeling overwhelmed, scattered, or unsure where to begin…

Start here:
One system. One flow. One win.

🎯 Grab your free trial of the SELF-MADE Hub
Use our templates to automate your lead capture and follow-up—fast.
👉 www.self-made.biz