Podcast Episode 65 — Member Spotlight: From Overwhelmed to Organized with Tammy Carter
Running a business can feel overwhelming — juggling DMs, multiple platforms, and endless tasks can leave even the most passionate entrepreneur feeling stuck. In this special testimonial episode of The Digital Shift™, Tami Russaz sits down with Tammy Carter, founder of All Squared Away, to share her journey from chaotic, manual systems to a thriving, automated business.
Tammy’s story is proof that clarity comes from systems, confidence comes from consistency, and growth doesn’t have to feel chaotic. Whether you’re still manually chasing leads, running a 1:1 service, or struggling to scale beyond your 9-to-5, this episode is packed with insights on how automation and mentorship can change everything.
Tammy’s Journey: From Manual Chaos to Systemized Success
Before finding her stride, Tammy was manually answering DMs, juggling multiple platforms, and feeling completely scattered. Like many service-based entrepreneurs, she was doing everything herself — and it was exhausting.
Through Self Made Hub, Tammy discovered how to move from “duct-taped tools” to one connected system that supports her life while scaling her business.
Her transformation included:
Implementing automated follow-up that kept her leads engaged without extra manual work
Hosting challenges and nurturing her email list
Building a thriving, engaged community
Tripling both her engagement and sales while still working a full-time job in healthcare
As Tammy reflects:
“Everything was a 20-step process before. Now my business actually works with me — not against me.”
Key Takeaways from Tammy’s Systems Shift
Here are the strategies and lessons that transformed her business:
1. Discover Your Zone of Genius
Tammy realized her true business superpower as a professional organizer and focused on leveraging that skill in scalable offers.
2. Automate for Consistency
Automation replaced repetitive manual tasks. Leads were nurtured systematically, follow-ups were instant, and sales became predictable rather than chaotic.
3. Leverage the Right Training and Labs
Programs like the Black Friday Lab and Tech Savvy School helped Tammy implement systems, run successful challenges, and build email nurture sequences that amplified her results.
4. Build Community as Your Asset
Her community became a multiplier for engagement, visibility, and trust — proving that connection drives growth as much as sales tactics do.
5. Simplify and Scale
The “aha” moment came when Tammy realized she didn’t need to do everything herself. By streamlining processes, she could focus on what mattered most — delivering her expertise and growing her business.
Who Will Benefit from This Episode?
This episode is perfect for:
Entrepreneurs juggling too many tools
Business owners doing everything manually
Service providers ready to scale beyond 1:1
Anyone craving calm, clarity, and confidence in their business
Key Lessons from Tammy Carter
Identify your real business superpower — focus on what you do best
Automation changes everything — let systems handle repetitive tasks
Programs and mentorship accelerate growth — labs, workshops, and guided support save time and energy
Challenges and email nurture triple engagement — structured campaigns work while you sleep
Community is your biggest asset — strong relationships drive sustainable business growth
Start Building Your Systems Today
If Tammy’s story resonates, it’s time to stop doing everything manually and start building systems that scale.
✨ Start your free 14-day trial inside the Self Made Hub:
👉 www.self-made.biz/thehub
🎓 Learn live inside an upcoming workshop:
👉 www.self-made.biz/workshop
📌 Explore our Labs and Tech Savvy School for done-with-you support:
Final Thoughts
Tammy’s transformation is a powerful reminder: you don’t need to work harder — you need better systems. When your business works with you instead of against you, growth feels manageable, confidence soars, and you finally get the results you’ve been chasing.
Stay tuned for more real stories, actionable strategies, and system-focused insights from The Digital Shift™, designed to help entrepreneurs build businesses that scale without burnout.
