Episode 51: Why You Need a Nurture Sequence, Not a One-Night-Stand Strategy
There’s a reason your DMs feel awkward, your funnel conversions dip, or your social posts don’t inspire action — and it’s probably not what you think.
In this fiery, hilarious, and truth-packed episode, Jessica Green holds nothing back as she exposes the marketing mistake nearly everyone is guilty of:
Pitching before you’ve built any connection.
Or as Jess puts it…
“Stop trying to have nookie on the first meeting.”
When you rush the relationship, you’re not just losing sales — you’re damaging trust, burning through leads, and convincing yourself your offer isn’t good enough. The real issue?
You’re pacing your marketing like a proposal on the first date.
This episode unpacks how to slow down, nurture your audience, and guide them from stranger to superfan using the Offer Stack + Nurture Flow System.
Pitching Before the Appetizer? That’s Why Your Conversions Are Suffering
Too many entrepreneurs jump straight from “hello” to “buy my offer.”
Jess compares it to sitting down at a restaurant, ordering water, and having your server immediately ask if you’d like to commit to the $12,000 tasting menu.
It’s jarring.
It’s rushed.
And it pushes people away.
Marketing works the same way. You need pacing, connection, and curiosity — before you ever ask for the sale.
The Buyer Journey: Like → Know → Trust → Love
Jessica breaks down the natural path every buyer takes. When your marketing tries to skip steps, it interrupts the emotional rhythm that leads to a confident “yes.”
Here’s the real flow:
LIKE:
They discover you, enjoy your presence, and think, “Oh… she gets it.”
KNOW:
They start paying attention, consuming your content, and recognizing your voice.
TRUST:
They see proof, consistency, stories, and value — and begin believing in your expertise.
LOVE:
This is where buying happens effortlessly because the relationship is established.
If you push for a sale before “trust,” you’ll always feel like you’re dragging your audience to the finish line.
Your Pacing Problem Is a System Problem
Jess introduces the solution that changes everything:
The Offer Stack + Nurture Flow System.
This system builds the bridge between curiosity and conversion so you’re not relying on luck, hustle, or hope.
With it, you’ll finally know:
What offer to present when
How to naturally build connection at every stage
How to educate without overwhelming
When to invite someone to take the next step
Once your pacing is correct, your audience feels guided — not pressured.
Slow Down to Speed Up Your Sales
One of the biggest surprises in this episode is Jess’s reminder that slowing down actually accelerates your results.
Why?
Because nurtured buyers convert faster.
They convert bigger.
And they convert more consistently — without constant pushing.
A well-paced nurture flow means you:
stop scaring off your leads
stop sabotaging your confidence
stop feeling like your offer doesn’t work
and start building an audience that buys again and again
Automating Connection: Email, SMS, and Social Workflows
Jess ends the episode by showing how to automate this entire process through:
email sequences
SMS touchpoints
social workflows
follow-up funnels
When you put these systems in place, connection stops being a chore — and becomes something your business builds for you.
This is how you shift from “posting and praying” to “nurturing and converting.”
Quote of the Episode
“If you wouldn’t do it on a first date, don’t do it in your marketing.”
A perfect reminder to keep your pacing aligned with real relationships — not rushed transactions.
Ready to Build Your Offer Stack + Nurture Flow?
If you’re tired of pushy marketing, burned-out leads, and sales that feel unpredictable, this is your sign to shift the way you’re nurturing your audience.
✨ Start your 14-day free trial inside the Self Made Hub:
👉 www.self-made.biz/thehub
🔜 Teaser for Next Episode
Next week:Thanksgiving episode of The Digital Shift™, Natasha Roberson hits pause on the hustle to spotlight something that truly fuels long-term success: gratitude.
