SELF MADE / 17 April 2025

The Win-Back Journey – How to Reignite Cold Leads & Lost Customers with Email & SMS

We are Jessica Green & Natasha Roberson

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In this episode of The Digital Shift™ Podcast, Natasha Robertson dives deep into a game-changing strategy—how to win back cold leads, lost customers, and even inactive business partners using email and SMS automation.


If you’re solely relying on social media to re-engage past customers, you’re leaving money on the table. Social media posts only reach about 10% of your audience, while email opens jump to 25-45% and SMS boasts an incredible 98% open rate!

The solution? A structured, automated Win-Back Journey that revives cold leads, turns past buyers into repeat customers, and boosts revenue—all without sounding spammy or desperate.

Why Most Businesses Ignore Their Best Sales Opportunities – The biggest mistakes entrepreneurs make when trying to win back past customers.

The 5-Stage Win-Back Journey – A step-by-step process to go from silence to sale using strategic email and SMS touchpoints.

How to Segment Cold Leads vs. Past Customers – Personalization drives engagement! Learn how to target each group differently for higher conversions.

The “We Miss You” Email & SMS Strategy That Works – Crafting subject lines and messages that demand attention and inspire action.

How to Use Automation to Make the Process Effortless – Setting up a hands-free, scalable system that re-engages past leads on autopilot.

Exclusive Offers & Urgency Tactics That Drive Action – Proven incentives that create FOMO and get customers to act NOW instead of later.

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