SELF MADE / 15 May 2025

10 Reasons Why Your Business Needs to Digitally Shift

We are Jessica Green & Natasha Roberson

As they bring you straight-shooting, strategy-packed episodes that cut through the noise and give you the tech tools and insights you need to level up. From automation hacks to social media sales, The Digital Shift™ helps you master the digital game to grow smarter, not harder.

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In this episode of The Digital Shift™, Jessica Green breaks down 10 critical reasons why businesses must embrace digital systems right now. Social media is unreliable, manual follow-up doesn’t scale, and if you don’t own your list—you don’t own your business.

Jessica shares real-world examples, including the time she lost her Facebook account for 9 months, and how it nearly crushed her business. Don’t wait for the next TikTok shutdown or another algorithm shift—take control of your audience, your leads, and your income.

You Don’t Own Your Social Media Audience (+ Algorithm Uncertainty & Bans)

80% of Sales Happen After the 5th-12th Follow-Up (Follow-Up is the Fortune)

Speed is the New Currency (People Expect Instant Responses)

Data is the New Gold (Big Business Collects It—So Should You!)

People Spend Over 6 Hours a Day Online (Meet Them Where They Are)

Manual Efforts Don’t Scale (Automation = More Freedom, Less Burnout)

One Lead Magnet Can Build a List for Years (Passive Lead Generation)

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