SELF MADE / 28 August 2025
Midlife Badass: Building a Business That’s Bold, Connected, and Completely Automated
Featuring: The Midlife Badass
We are Jessica Green & Natasha Roberson
As they bring you straight-shooting, strategy-packed episodes that cut through the noise and give you the tech tools and insights you need to level up. From automation hacks to social media sales, The Digital Shift™ helps you master the digital game to grow smarter, not harder.
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In this episode of The Digital Shift™, Jessica Green sits down with powerhouse coach, creative, and Self Made Hub member The Midlife Badass—a woman who’s redefining what’s possible in the second half of life.
We explore how she’s built a fully functioning digital business inside Self Made Hub, from her first coaching funnel to the automated backend that now powers her brand. She shares how our weekly Strategy Sessions and Digital Shift Accelerator gave her the momentum and clarity she needed—and what’s coming next with her brand-new membership and app:
✨ The Midlife Secret Society: A Sisterhood for the Second Half
A community for fun, friendship, travel, and support for midlife women ready to expand their joy—and their income.
Whether you're midlife and just getting started, or wondering how to make your systems finally work for you, this episode is full of insight, strategy, and encouragement to stop waiting and start building.
What she built inside Self Made Hub to launch her coaching business
How the Digital Shift Accelerator & Strategy Sessions gave her confidence
Why a membership was her next aligned move
How she’s using automation, custom apps, and community features
Why midlife is the perfect time to launch something bold
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