The Self-Made Challenge Lab™

Build It Once. Fill Your Pipeline Over and Over.

A 4-week, done-with-you implementation lab where we build your entire 5-Day Challenge system — funnel, automations, GPT, workbook, daily lessons, and launch plan — so you walk away with a high-converting challenge machine that grows your list on repeat.

Begins January 2026

Build it in 30 days. Use it all year.....

The Self-Made Challenge Lab™

Build It Once. Fill Your Pipeline Over and Over.

A 4-week, done-with-you implementation lab where we build your entire 5-Day Challenge system — funnel, automations, GPT, workbook, daily lessons, and launch plan — so you walk away with a high-converting challenge machine that grows your list on repeat.

WAITLIST NOW OPEN: We Will Notify You of Next Launch!

Build it in 30 days. Use it all year.....

Jessica Green and Natasha Roberson standing together in front of white curtains, dressed in casual-chic outfits with confident, welcoming smiles — showcasing the approachable leadership behind the Self Made brand.

Picture this…

Your next launch doesn’t start with panic.

Your 5-Day Challenge is already mapped, your funnel is live, your workbook is gorgeous, your daily lessons are scheduled, and your follow-up is already warming people up for your main offer.

While you’re teaching live (or even pre-recorded)…

  • New leads are joining every day

  • Emails + texts go out automatically

  • Your GPT has already written your scripts and worksheets

  • And by Day 5, you’ve got a pipeline full of perfectly primed buyers

No more:

  • “I really should do a challenge someday…”

  • Last-minute Canva chaos

  • Franken-funnels built from three random templates

Inside Challenge Launch Lab™, we build the entire thing — together!

Your list is going to eat. this. up.

This isn’t just a challenge idea.

It’s the complete challenge system built inside one platform.

Most people try to launch a challenge by:

  • Copying what they saw someone else do

  • Cobbling together freebies, emails, and lives

  • Writing everything from scratch the night before

And then wonder why:

  • People don’t finish the challenge

  • They’re exhausted by Day 3

  • Nobody buys the offer at the end

The problem isn’t your offer.

It’s the missing system, behind the challenge.

In The Self Made Challenge Launch Lab™

In This Lab, you’ll walk away with:

  • A fully built 3-page Challenge Funnel (Registration → Thank You → Daily Challenge Hub)

  • A custom Challenge Creator GPT™ that writes your copy, emails, scripts & workbook

  • A complete automation pack that runs the challenge for you

  • A branded Canva challenge workbook your audience will obsess over

  • A 30-day launch plan and post-challenge conversion flow

You’re not just “learning about challenges.”
You’re leaving with a challenge that’s ready to run — again and again.

you’ll gain access to:

1 hour weekly Design & Build Calls with Jess & Natasha

(Branding, Customizing, automate, Copy, GPTs, Social Media Automations & More)

PROFESSIONAL Challenge STRATEGY

We’ll Help You Craft an Irresistible Challenge Idea That Attracts the Right Audience and Sells Like Crazy — Without the Last-Minute Scramble

Professional custom landing opt- in pages

You’ll Get 1 High-Converting Layout—Then We’ll Help You Brand It, Customize the Copy, and Launch It with Confidence

Keyword automation

Integrate social media for lead collection with keyword automation build live

Delivery and follow up automations

Automate the entire delivery and follow up process from sales promo.

Launch live & test

Test with the Mentors and your fellow Cohort to make sure all is ready to go!

HOW THE LAB WORKS

Learn inside the Digital Shift Portal

Full video lessons per Quadrant

Companion Systems Lab Guidebook

Checklists & worksheet tasks

Get Support via Weekly LAB Calls

Q&A

Pre submit questions To customize Live support incase you can't be on

Replays included

Implement your systems

Test and Implement

You publish, automate, and scale — with your real data.

lifetime access

Module breakdown | the lesson portal

Module One

Challenge Strategy + Framework

  • Pick your promise

  • Choose your outcome

  • Find transformation

  • Ideal buyer targeting

  • Messaging templates

Includes: Frameworks, Guides & GPT's

Focused female entrepreneur working on laptop at a clean, modern workspace with a pastel vase
Businesswomen brainstorming and planning strategy together on a whiteboard in modern office

Module two

Your Challenge Idea (powered by GPT)

  • How to use the Challenge Creator GPT

  • Generate title, hooks, daily lessons

  • Refining your concept

Includes: Challenge Map Out GPT

module three

Funnel Customization

  • Brand board

  • Fonts/colors

  • Swapping images

  • Optimizing headlines

  • Mobile optimization

  • Buttons, menus, popups

Includes: 3 page custom challenge funnel design

Professional woman enjoying fresh air while multitasking with her smartphone and digital tablet
Confident businesswoman working remotely at an outdoor café using her smartphone and laptop

module four

Setting Up Your Automations

  • How to connect form → workflow

  • Tagging

  • Emails

  • SMS

  • Delay timers

  • Unlocking lesson drip

  • GPT

Includes: Automation Templates for Running Your Challenge

module five

Canva Workbook Training

  • Designing your challenge guide

  • Adding icons & elements

  • Exporting & uploading

Includes: custom challenge challenge Booklet

Professional woman enjoying fresh air while multitasking with her smartphone and digital tablet
Confident businesswoman working remotely at an outdoor café using her smartphone and laptop

module six

Setting Up Your Academy & Community

  • Create each daily lesson

  • Attach workbook pages

  • Add videos

  • Add community tasks

  • Creating Offer

  • Optional Community

Includes: frameworks and Templates

module seven

Converting Your Challengers

  • How to pitch on Day 5

  • How to follow up

  • How to push to call booking

  • Nurture scripts

  • Closing strategies

Includes: Scripts, templates & frameworks

Professional woman enjoying fresh air while multitasking with her smartphone and digital tablet

MEET YOUR TECH-SAVVY MENTORS

Self Made Hub Mentor Team

Jessica Green

CEO & Business Systems Strategist

Natasha Roberson

CMO & Automation Architect

Tami Russaz

VP of Product & LMS/Community Architect

Daren Haywood

Traffic + Customer Journey & Conversion Guru

YOUR SYSTEMS SUCCESS

Start

LEARN

ASK

IMPLEMENT

AUTOMATE

SCALE

Repeat every time you launch or optimize a new offer.

WHAT YOU GET

✔ 3-Page Challenge Funnel (Pre-built in GHL)

✔ Challenge Creator GPT™ (Custom AI Assistant)

✔ Done-for-You Automation Pack

✔ Canva Challenge Workbook Template

✔ 4-Week Implementation Lab

✔ 4-Weeks Live Strategy Calls

Lifetime Access to Training & Templates

Total Value

youe regular PRICE TODAY:

VALUE

$3,000

$1,000

$750

$500

$1500

$2000

Priceless

$10,250

$997

Early Bird Discount:

Save $300 off through September 30th

(or until sold out)

Coupon Code:

LLL300

🛡️ Our “No Half-Built Challenges” Promise

We know tech can feel scary. That’s why this is 100% guided and action-based —

we build it with you, live, and answer your questions on the spot.

The Self-Made Challenge Lab™

No guessing. No half-finished freebies sitting in Google Drive.
You’ll walk away with a polished, functioning system — or we’ll help you fix it before we finish.

FAQS

Q: Is this done for you or do I build it?

A mix of both. You’ll get your core funnel + offer strategy — and we’ll teach you to customize and expand the system.

Q: What makes this different from other masterminds or coaching programs?

Most masterminds give you strategy and calls. We go way beyond that. This isn’t just support — it’s strategy plus tech, implementation, and done-With-you deliverables. You’ll walk away with a 2 page funnel, offer strategy, systems, and automations actually built and working for you.

Q: How much tech do I need to know before joining?

None. We designed this to guide you even if you feel tech-terrified. You’ll be supported with DFY templates, plug-and-play systems, and live help. Plus, we have 24/7 tech chat support inside the Hub.

Q: Do I need The Hub/Go High Level already?

We’ll demo everything in The Hub. If you’re not a member yet, you can use our free trial or follow along to decide if it’s right for you.

Q: What if I can’t attend live?

All sessions are recorded.

Q: Will this really be done in 4 weeks?

Some of that depends on you and your commitment, however--Yes!! Each week we build a key piece together. By the end, your funnel + automation is running.

if you have been saying...

“I know a challenge would be huge for my business…
I just don’t have the time or brainspace to build it.”

Challenge Launch Lab™ is your answer.

You bring the expertise.
We bring the funnel, the GPT, the automations, the workbook, the plan — and the mentorship.